A trigger lead is an inquiry into a person's credit for the purposes of a mortgage. These are the best leads in the market today.
When a person wants a mortgage and goes to a loan officer, that loan officer will need to check that person's credit. When that credit request is submitted to the credit agencies it is flagged and the trigger lead is created.
Mortgage trigger leads are generated daily so you know these consumers have just had their credit pulled within the past 24 hours specifically for a mortgage loan approval. All trigger data is filtered and scrubbed against the "do not call list" prior to purchase. So each person received a pre-approved offer of credit. You have the opportunity to give them a better offer.
Where does this data come from?
All of our trigger data is of the highest quality; this data comes from 2 of the 3 major credit bureaus. This data is exactly what they have on file for each borrower.
This is information provided by the credit bureau's database system and is flagged by the borrowers "credit request". All the leads you will receive are from consumers that are in the market NOW. These people are looking for a mortgage and have filled out paperwork to have there credit pulled.
This info is not obtained by offering them an incentive, nor is generated from internet based leads. This trigger lead information is generated when someone has filled out a 1003 and a mortgage credit inquiry has been flagged by the credit bureaus.
How can I use these?
When a trigger lead is created you will know this persons name, their address and phone number. Now you get the chance to reach out and talk to people who are looking for a mortgage now.
The initial way to do this is the telephone. When you reach out and talk to a person on the phone you have a chance to determine their needs, make a better assessment and offer a better a loan solution.
You will offer this person a firm offer of credit with the selections you have put into place. Trigger leads are the absolute best tool to reach out and capture your target market.
Live Transfers
A 
