A trigger lead is a hard inquiry into a person’s credit for the purposes of a mortgage. These are the best leads in the business.
When a person wants a mortgage and goes to a loan officer,
that loan officer will need to check that person’s credit. When that credit pull is submitted to the credit agencies it is flagged and the trigger is created.
Mortgage triggers are generated daily so you know these consumers have just had their credit checked within the past 24 hours, specifically for a mortgage loan approval.
All leads are filtered and scrubbed against the "do not call list" prior to purchase, so each person receives a pre-approval offer of credit. Simply give them a better offer and watch your closing ratios go through the roof.
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